High-tech new dealership opens
There’s no doubting the car brands and their dealerships are rethinking the way to connect with customers.
Open now at Epping in Melbourne, the new showroom (seen above) has been a team effort between Ford Australia and the Bayford Group.
Designed and planned by the Fitch Group (they made their name designing Nike and Apple outlets), the layout and feel is based primarily on the results of extensive customer research.
The showroom is described by Ford as being vibrant and innovative, as well as having a “community feel”.
Guests are greeted with hospitality gestures like a complimentary cafe and breakfast bar, kids’ play room, movie cinema and complementary Wi-Fi throughout the complex.
While Ford dealers will no longer have to post paper posters and the like, all that, in the new showroom design, is digital.
Simplicity is the key to an improved car buying experience, according to Ford Australia CEO Graeme Whickman.
“It allows the customer to be in control and showcase the vehicles in a unique and stimulating way, whilst providing customers with purposeful technology to enhance their experience.”
Watch for more Ford dealerships to get the same overhaul, Ford telling us they plan to have all their locations refreshed in this style by 2021.
Stay up to date with all the latest Ford News at behindthewheel.com.au.