Encouraging signs for Chinese brands heading into 2018

Chinese brands start to get some traction in Australia, UK

haval suv grille badge

The numbers are still relatively small, however it looks like we might be starting to see the rise of Chinese-owned car brands.

The latest VFACTS data shows that in November all but one of the four Chinese car companies currently operating in Australia made solid gains.

Related: Lynk & Co launched with full order books

The best-performing of the four brands was LDV.

The brand, which has a new dual-cab ute available in Australia (with five-star safety rating), the T60, along with a people-mover, van and cab-chassis light-truck, recorded 343 sales in the month.

That figure was up 157.9% on the 133 vehicles delivered to Aussie customers last November.

While year to date, LDV has sold 2,315 vehicles in Australia (+63.0%).

The SUV brand, Haval, also continued to enjoy an upward sales shift with 63 recorded in the month.

At better than two vehicles per day, Haval sales were up more than a third over the same month in 2016.

While 667 total sales to the end of November is a significant 238.6% increase.

Haval is also looking forward to welcoming a new seven-seat SUV early in 2018, the H7.

Sister brand, Great Wall Motors, was the one Chinese brand that didn’t gain ground in the month - just 19 vehicles were handed over to local customers.

MG, the famous British brand now under Chinese ownership, looks to be one to watch.

With just a handful of dealerships, MG managed to delivery 43 cars in November.

The brand has been boosted by the awarding of a five-star ANCAP safety rating to it’s GS SUV and the arrival of the new MG ZS crossover.

Meantime, the local operation will be hoping to emulate the recent performance of the brand in the UK.

Sales data shows MG sales in the “home nation” were up 80% on the corresponding month last year, while the fledgling operation has now sold just under 4000 vehicles year to date.

Related: Chinese car brands commit to ESC

Are you ready to give a Chinese car brand a go? Does it matter to you where a car is manufactured? Feel free to leave your comments below.

Be the first to comment

Leave a Reply

Your email address will not be published.