Data shows Aussies switching to DAB+
The small number of car manufacturers dragging their feet on offering digital radio (DAB+) should take note of new Australian radio listenership data released today.
The GfK DAB+ Summary Report covers digital and internet radio listenership across the major capital cities - Sydney, Melbourne, Brisbane, Adelaide and Perth.
It was found that during the survey, more than 415,000 people (10 years+) listened to digital radio in Sydney, there were 401,000 people listening in Melbourne, 128,000 in Adelaide, 158,000 in Perth and 173,000 in Brisbane.
What digital radio stations are listeners choosing?
The data shows Coles Radio is consistently the most listened to digital station in Australia (is that because people are listening in Coles stores?).
OMG!, The 80’s, Kinderling Kids, Easy Radio, and the ABC Jazz station were also popular picks.
It’s estimated that about 40% of new vehicles sold in Australia feature digital radio.
So which of the car manufacturers are taking their time making digital radio available in their cars?
We’ve found some Volkswagen cars don’t feature it, while Kia and Hyundai are in the process of switching over with some models we encounter having it (as we found with this Hyundai Santa Fe), and others not.
While some Mazda models, like the Mazda2, get digital radio as standard in models above the entry-level offering.
The latest survey results come after we brought you coverage of a study that looked at how easy, or difficult, digital radio can be to use in cars.
Tell us about your digital radio experiences. Do you have it? Do you like it? Is it worth having? Which digital station is your favourite and why? Are you having any reception issues?
Please let us know in the comments section below.