You wouldn’t want to be marketing a car in 2018 that is only available with a diesel engine – it seems car/SUV buyers are increasingly disinterested in the ‘alternative fuel’.
New 2017 car sales data out of Europe, where diesel car/SUV sales have been strong for years, shows diesel volumes fell by 7.9% to 6.76 million units in 2017.
The decline in diesel-powered vehicle sales coming despite a 3.1% lift in overall sales across Europe and a 19.5% escalation in SUV sales in 2017.
The data, released by JATO Dynamics, shows diesel car/SUV sales in Europe last year made up just 43.7% of total registrations, the lowest market share for diesel in a decade.
Conversely, sales of gasoline-powered cars/SUVs lifted 10.9%, and electric and hybrid models jumped ahead an impressive 46.1% with 737,400 total registrations.
Just under 5% of all European cars/SUVs handed over to customers in 2017 had a hybrid/electric powertrain.
The decline in diesel vehicle sales in Europe correspond with a significant decline in interest in diesel-powered cars/SUVs in Australia.
The VFACTS report for 2017 shows diesel sales to private Australian passenger car buyers dipped 20.8% last year.
The only bright spot was the strong increase in demand for commercial vehicles (i.e. dual-cab utes) among both private and non-private buyers in 2017.
Diesel sales in these segments increased 6.5% and 14.2% respectively in 2017.
Are you planning on buying a diesel-powered car/SUV in 2018? Are you still a fan of diesel? Or would you prefer a petrol, hybrid or electric-powered car/SUV?
Let us know your thoughts in the comments section below.