Daimler on track for record 2017

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Sales, profits up for Daimler AG

2017 is unfolding well for the giant German automotive business, Daimler AG.

The parent company of Mercedes-Benz cars, commercial vehicles, trucks and buses, has just reported record sales across the second quarter of 2017.

In the months of April through June, Daimler sold 822,500 cars and commercial vehicles worldwide, a total a full 8% above the same period in 2016.

The result comes on the back of a 9% jump in demand for Mercedes-Benz Cars (595,200), a 4% jump among Mercedes-Benz Vans (103,400), and an 8% increase in Daimler Trucks sales (116,400).

Those increased sales helped the group take in more than €41 billion ($60 billion AUD) in revenue, a new record amount for Daimler in a quarter.

The extra demand for its vehicles also helped increase the Daimler workforce – in total 290,867 people now get a pay check from the company, up from 286,860 in the same period last year.

“We had an excellent second quarter.” stated Dr Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz Cars.

“This strong core business is the best basis to exploit new business models around the CASE topics.”

CASE stands for Daimler’s four strategic pillars:

  • Connectivity
  • Autonomous driving
  • Flexible use (Shared & Services)
  • Electric drive

“We have set ourselves ambitious goals and we are achieving them.”

Some of the main second quarter 2017 highlights for Mercedes-Benz Cars included record sales in Europe (+6%), China (+28%) and Australia (+22%).

The launch of the updated Mercedes-Benz S-Class is seen as one of the big opportunities for Mercedes-Benz Cars to continue to increase sales through the rest of the year.

Increased sales of commercial vehicles in China are expected to also help, while Daimler is also factoring in expected strong demand for the recently unveiled Mercedes-Benz X-Class pick-up.

Stay up to date with all the latest Mercedes-Benz News at behindthewheel.com.au.

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