BMW boss warns Mercedes-Benz to “look out”

BMW boss warns Mercedes-Benz to “look out”

Harald Krueger says BMW on the up

German car company rivalry seems to be heating up with the BMW boss warning his brand was gearing up to again beat Mercedes-Benz in the sales race.

Mercedes-Benz achieved record sales in 2016 and leapfrogged BMW to be the world’s best-selling luxury car brand.

But BMW want that title back and are pulling out all stops to get to number one again (as we have reported here).

“There shouldn’t be anybody else who’s No. 1,” says BMW boss Harald Krueger.

And the BMW CEO wants to see the brand back on top in the U.S.

“You can’t be the No. 1 company in the world if you’re not No. 1 in the U.S.”

The sales data at the moment shows the Munich-based car manufacturer has a big job on its hands toppling its Stuttgart-based rivals, in particular in the U.S. and Australia.

In the U.S. last month Mercedes-Benz outsold BMW 28,994 vehicles to 28,962, granted Mercedes-Benz gets the benefit of it’s commercial vehicles in that total.

Overall, Mercedes-Benz holds a lead of about 12,900 vehicles this year.

While here in Australia the challenge looks even more difficult.

VFACTS data shows BMW sold 2,630 vehicles to Australian customers in June, a total down 19.2% on the same month last year.

While Mercedes-Benz found 4,920 customers and that number represents a significant 24.8% jump on June 2016.

After the first six months of the year Mercedes-Benz Australia holds a dominant 9,475 vehicle lead with 22,318 total sales, compared with BMW’s 12,843.

The new BMW X3 is one vehicle set to help turn BMW’s fortunes around, we caught up with BMW Australia’s Lenore Fletcher to find out more about that important new SUV on this week’s podcast.

What does BMW need to do to topple Mercedes-Benz? Let us know in the comments section below and stay up to date with the latest BMW News at behindthewheel.com.au.

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