The J.D. Power 2017 Australia Sales Satisfaction Index for luxury brands has just been released and sitting at the top was Mercedes-Benz.
The study examines six factors that contribute to overall customer satisfaction with the new-vehicle purchase experience:
- Delivery timing
- Delivery process
- Dealer facility
- Sales initiation
Interestingly, just three brands were ranked in the luxury segment and it was Mercedes-Benz that had impressed car buyers the most.
Of the 405 new vehicle owners surveyed, Mercedes-Benz finished with a total score out of 1000 of 849.
Audi finished second with a score of 818 and BMW with 782.
Some of the interesting findings out of the survey included the possibility that the salespeople working for luxury car dealerships may be a little too pushy.
34% of the new-vehicle buyers said they experienced sales pressure by their salesperson, while among buyers of non-luxury car brands that percentage was only 27%.
While, and perhaps most interestingly, among the luxury car buyers 28% were unsure of which car make or model they would buy when they entered they first started to shop for a new car.
Have you recently purchased a new Mercedes-Benz, Audi, or BMW? How was the experience? Let us know your stories in the comments section below.
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