Audi promises $36 billion dollar investment in new models and technology.
The Audi juggernaut continues to steam forward with the German sport and luxury brand achieving around 1.7 million vehicle deliveries in 2014.
But, just like any product, if you want to stay in contention you have to reinvest in the future. Audi seem intent to stay at the cutting edge of the automotive industry with a promise today to invest $36 billion dollars (AUS) in the development of new models and technology.
That mammoth spend, over a four year period from 2015 to 2019, will see Audi concentrate efforts on a new range of more eco-friendly engines, as well as other mechanical, connectivity and driver assist technologies.
In announcing the funding, Dr. Ulrich Hackenberg of Audi’s Board of Management said 70 percent of the investment will flow into new models and innovative technologies.
“We are constantly developing alternative drive systems and focusing above all on connecting the car with its digital environment,”
“The car will communicate with the driver, the Internet, the infrastructure and other vehicles, while moving in an environmentally friendly manner.”
The announcement coincides with Audi’s vision of extending its current line-up from 50 models to a bulging 60 different variants by 2020.
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