2016 could see Aston Martin return to Formula One.
Aston Martin is poised to join the Formula 1 grid as soon as next season, taking the British marque back into a sport it last competed in more than 50 years ago.
The British car maker is set to take up a title sponsorship role at the Force India team which will see the squad renamed after the luxury sports car maker.
Force India currently sports Mercedes-Benz power units and sits fifth in the constructors’ championship behind Red Bull.
The Mercedes link has been important to the deal, as the German company has a vested interest in Aston Martin.
In 2013 Daimler AG, the parent company to Mercedes-Benz, signed a deal to supply Mercedes-AMG engines to Aston Martin, taking a five percent stake in the British company at the same time.
A deal with Force India would not only see the team renamed but the Mercedes power units rebadged as Aston Martin’s.
Though the deal would dilute Mercedes’ presence on the Formula 1 grid the German marque is understood to have given the move the greenlight as Aston Martin looks to tackle market rivals Ferrari and McLaren head on.
Force India is expected to pocket comparatively little financially from the move, though the halo affect the company’s name brings is expected to help it land new sponsors.
Entering the sport in 2008 after Mallya purchased the Spyker F1 Team, Force India can trace its roots back to 1991 when it was entered the sport as Jordan.
Since Mallya purchased the team it has been a solid midfield contender, often scoring points though rarely challenging for podiums.
In its more than 140 race history it has recorded just two third place finishes, the most recent an unlikely third place at the Russian Grand Prix last month for Sergio Perez.
Formula 1 content courtesy of Velocity Magazine, Australia’s leading motorsport monthly – vmag.com.au