The new Peugeot SUV doesn’t just carry the weight of the awards that it is has in the bag (or is that in the boot?), it also needs to be a success for Peugeot in Australia.
As we’ve been covering, Peugeot sales in Australia have stalled in recent times and new local importer, Inchcape, are investing big dollars to try and make the French brand, and it’s Citroen sibling, a commercial success.
Is it good enough to make a really significant impact for them? Yes it is. The only question that remains is whether local buyers will give it a shot.
Renault has proven a recent sales success in Australia, there’s no reason Peugeot can’t be a success here as well, especially with vehicles like this new 3008.
The range kicks off from $36,990, or $39,990 drive-away.
There are four model grades - Active, Allure, GT-Line and GT and there are two engines on offer - a 121kW/240Nm 1.6 litre turbo-petrol and a 133kW/400Nm 2.0 litre turbo-diesel.
Well, when I say ‘on offer’ that’s a little misleading - the petrol is only available in the Active/Allure/GT-Line, the diesel is exclusive to the top-spec offering.
All variants have a six-speed auto transmission and all are front-wheel drive only - though off-road ability can be boosted by Peugeot’s optional ‘Advanced Grip Control’ system on all models except the Active.
Those vehicles fitted with the off-road aid also get Hill Descent Control and Mud & Snow rated tyres.
The Active grade misses out completely on Autonomous Emergency Braking, even as an option.
What Peugeot calls ‘Active Safety Brake’ is available as part of an optional Advanced Safety Pack on the Allure, and the auto braking tech is standard on the GT-Line and GT grades
The new Peugeot 3008’s real standout features though are the big 12.3″ and 8″ instrument and infotainment screens.
Both come as standard and really lift the 3008’s charm.
Another talking point is the tiny little steering wheel with a flat section both top and bottom - I wasn’t sure on this until I drove the car and really liked the feel.
One thing I didn’t like was the side bolster support as found in the top-spec model.
A curvaceous and sporty shape, the side bolster is extremely hard and this digged right into the back of my leg.
That’s something to keep in mind, and I’m pleased to say the design of the lower-spec models is more “leg friendly”.
The rest of the cabin is mostly very well designed and executed.
Some of the other highlights (aside from the big screens) are the soft arm rests, infotainment system control buttons/switches, funky transmission selector and generally excellent fit and finish.
Cabin storage areas are also acceptably-sized, while the centre console bin is particularly sizable.
A frustration, common to Peugeot models, is the placement of the cruise control stalk out of view (behind steering wheel). This works great if you know what each button does - if not it can be very distracting.
There’s also not a huge amount of rear seat legroom in the new offering.
We didn’t get a great deal of time on the roads in the new 3008, early observations are though that the vehicle is reasonably quiet with low wind noise and acceptable tyre noise.
Sampling both the petrol and diesel engines, I didn’t mind either.
I felt the petrol engine was more than adequate, while the diesel had plenty of low-down torque and cruised along quite nicely.
The new Peugeot 3008 also rides well and handles better than you might expect, and visibility from the driver’s seat is quite good too.
Metallic paint (anything but white) will cost you $690, Pearl White and Ultimate Red are an extra $1,050.
Summing it up: It’s a French car, but a car that’s mainstream enough to not offend/divide opinion.
The new Peugeot SUV is worthy of the accolades and is a car that I have no doubt will find Australian buyers.
Will it find enough buyers to help Peugeot/Inchcape to meet sales targets will remain a mystery that only time can reveal.
The lack of Autonomous Emergency Braking on the entry-level model is a faux pas and something Peugeot should remedy as soon as possible.
Make sure you’re also comfortable in the seats of the higher-grade models before making a commitment too.
If a premium five-seat SUV is on your shopping list then I would recommend taking a good look at the new-gen Peugeot 3008.
NUTS and BOLTS - 2018 Peugeot 3008
- Engine: 1.6 litre turbo-petrol producing 121kW/240Nm or 2.0 litre turbo-diesel producing 133kW/400Nm
- Transmission: Six-speed automatic
- Safety: Five stars
- Warranty: 3yrs/100,000km
- Origin: France
- Price: Active from $36,990 (introductory drive-away price of $39,990), Allure from $39,490, GT-Line from $43,490, GT from $49,490