2017 not off to brilliant start for Audi

2017 not off to brilliant start for Audi

Australian and global sales stall for Audi in early 2017…

After years of solid sales growth, both in Australia and across the globe, Audi seems to be going through a difficult period.

VFACTS data shows that in Australia in March, Audi managed 1,508 local sales and that number was down a substantial 503 vehicles, or just over 25% on the same month in 2016.

Some of the models suffering the largest sales volume drops include the Audi A1 (-64.7%), A4 (-35.2%) and even the SUV offerings Q3 (-25.1%) and Q5 (-45.3%).

Across the first three months of the year, Audi Australia sales have dipped 14.9%.

There are a couple of bright spots though – A5 sales jumped 102.6% in the month (an all-new model has just arrived) and Q7 sales lifted 29.8%.

While Audi dealerships are also taking delivery of the new Q2, and there’s an all-new Q5 coming in a couple of months too.

Meantime, on that global stage, things are also looking difficult for the four-ring brand.

Audi has reported total sales of around 422,600 vehicles in the first quarter, that figure a full 7.3% lower than the same period in 2016.

The car maker blaming a more than 22% slump in sales in China for the downturn.

March 2017 sales for Audi totalled around 173,450 vehicles, 6.8% fewer than March 2016.

Sales and marketing chief at Audi AG, Dietmar Voggenreiter, says it was a difficult quarter.

“In light of the very positive feedback to our model initiative, we remain confident for the rest of the year. Successively, new key models will become fully available in many markets.

“In China we took a major step forward with our partners over the past few weeks and we jointly aim to achieve an even stronger setting for the future.”

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About Joel Helmes 3482 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director.Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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