Australian and global sales stall for Audi in early 2017…
After years of solid sales growth, both in Australia and across the globe, Audi seems to be going through a difficult period.
VFACTS data shows that in Australia in March, Audi managed 1,508 local sales and that number was down a substantial 503 vehicles, or just over 25% on the same month in 2016.
Across the first three months of the year, Audi Australia sales have dipped 14.9%.
Meantime, on that global stage, things are also looking difficult for the four-ring brand.
Audi has reported total sales of around 422,600 vehicles in the first quarter, that figure a full 7.3% lower than the same period in 2016.
The car maker blaming a more than 22% slump in sales in China for the downturn.
March 2017 sales for Audi totalled around 173,450 vehicles, 6.8% fewer than March 2016.
Sales and marketing chief at Audi AG, Dietmar Voggenreiter, says it was a difficult quarter.
“In light of the very positive feedback to our model initiative, we remain confident for the rest of the year. Successively, new key models will become fully available in many markets.
“In China we took a major step forward with our partners over the past few weeks and we jointly aim to achieve an even stronger setting for the future.”
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