U.S. design awards for Nexen
Two quite revolutionary tyre designs from Nexen Tire have been recognized with well-respected design awards in the U.S.
The two tyres – the ‘N’FERA AU7’ and ‘BREATHRE’ (both seen above) have taken home International Design Excellence Awards (IDEA).
The awards, often dubbed the ‘Academy Awards’ of the designing industry, are judged by renowned design experts from around the world.
Of the two Nexen Tire products, the future-oriented conceptual tire – BREATHRE is an air purifying concept tyre designed to contribute to reducing air pollution and fine dust.
The tyres have air purifying filters embedded within that take air and fine dust out of the atmosphere, replacing it instead with purified air.
BREATHRE was reviewed favourably for having suggested a new paradigm for the tyre industry.
While N’FERA AU7 is the first commercialized product from the tyre industry to have been selected as a winner.
Recently released in North America, the tyre has been designed for high-ends sedans and was awarded for offering outstanding driving stability, handling and braking performance at high speed.
Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire, welcomed the accolades.
“Nexen Tire will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”