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Farewell to the Suzuki Celerio

Australia’s cheapest car "on-hold" for the moment

suzuki celerio

The Suzuki Celerio has made a name for itself as the being consistently nominated as the most affordable new car to buy and own.

The little Suzuki was a consistent winner of the various motoring club’s assessments of the most frugal cars.

Related: September debut for 2018 Suzuki Swift Sport

But even its hip-pocket friendliness couldn’t help it achieve enough Australian sales to make it viable…for the moment at least.

Suzuki Australia spokesperson, Lauren Jameson, tells us they have suspended imports of the Suzuki Celerio after a run of disappointing sales results for the model…

We have decided to discontinue importing Celerio for the remainder of the year as a result of decreased consumer demand in the micro segment.

We will be constantly monitoring demand levels and can look to reintroduce the model back to the Australian market should there be a notable increase in the future.

The decision no doubt was made easier by the just 4 Celerio sales recorded in July, according to VFACTS.

Year to date, micro-car sales are down more than 25%.

In July, sales slumped to just 459 cars, a number down more than 60% on the same month in 2016.

The model was always at a disadvantage against it’s main competitors with just a four-star ANCAP safety rating.

The Celerio, previously known as the Suzuki Alto, isn’t the only recent casualty of the shift away from micro-cars by Aussie car buyers.

Nissan withdrew the previously strong selling Micra from the Australian market last year and the Fiat Panda was withdrawn from the market before that.

The loss of the Celerio from the market leaves essentially a three-horse race in the segment – Kia Picanto, Holden Spark and Mitsubishi Mirage.

Related: Suzuki claims gold in micro/light sales race in March

Stay up to date with the latest Suzuki News at behindthewheel.com.au.

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About Joel Helmes 3676 Articles
Joel is the founder and CEO of Behind the Wheel. Joel has a background as a radio broadcaster with on-air roles at 4BC, 4KQ, 2KY, 2LT and 2UE amongst others, as well as a news editor and program director. Joel’s relationship with cars stems back to his early childhood learning to change oil and brakes with his father and uncle. This continued on into his driving years owning an assorted collection of cars.

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