Records fall in July 2017
Local MINI sales, totalling 379 cars, was an impressive 29.4% increase.
Those improved performances in Australia might just have been the difference in helping BMW achieve a record July result on the global stage.
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In total, 180,726 cars were delivered by the BMW Group in July 2017, a 0.4% increase on July 2016 and the highest-ever July total for the German auto giants.
Across the first seven months of the year BMW sales were up 4.3%.
BMW brand cars left dealerships in July at a rate 0.1% up on July 2016.
The best-performing models for BMW year to date included the X range of SUVs (+15.4%), 1 Series (+8.5%) and 7 Series (+21.9%).
Incredibly, BMW 5 Series sales were up 47.2% in July, that’s despite China, one of the models biggest-selling markets, not yet receiving the new-generation model.
Sales of MINI brand vehicles on the big stage were up 2.0% with 26,974 customer deliveries.
The MINI Countryman was the star with sales up 33% in July.
Dr Ian Robertson, Sales Chief at BMW, welcomed the strong results.
“Despite continuing headwinds in the USA, as well as the model changeover of the BMW X3 and the BMW 5 Series in China, we were still able to achieve last year’s high sales levels.”
The big story though is the rapid surge in sales of BMW electric/hybrid vehicles.
More than 50,000 electrified BMW/MINI models have already been sold this year with sales up by nearly 75% over the same period last year.
Available across nine different models/variants, including the new 530e iPerformance, Dr Robertson says the public acceptance of the electrified models is very pleasing.
“Sales of our electrified vehicles continue to develop extremely well, with all nine of our electrified cars playing their role in this success.”
Stay up to date with all the latest BMW News at behindthewheel.com.au.