A look at what we think might be on car company wish-lists…
Managing a car brand and the models within the line-up is something the motoring public doesn’t think too much about.
But it is an extremely complex balancing operation made more complicated by the fact that developing a new model can take up to five years.
Car buying trends come and go and despite the best research sometimes buyers say one thing and then go ahead and buy another.
Factor in other complexities such as what your competition is doing, changes to safety and emissions laws, the introduction of other new technologies etc., it certainly is complex.
Then there’s also having to convince upper management in a foreign country to believe in your vision and be able to supply what you’re asking for.
And if you get it all wrong, and you get a car that doesn’t resonate with the public, well you could be stuck with it for years as well.
So, with all that taken into account, here’s our look at what we reckon are the models/improvements car brands in Australia would love to have at the moment…
A roomy and comfortable seven-seat SUV.
Oh, and maybe an exciting Hyundai sports car?
This is a simple one – the team at Honda Australia need a large seven-seat SUV and there’s a really good one in the U.S. – the Honda Pilot (photo above).
Some new products! Sure, we’ve seen the Mirage and the Pajero Sport launch locally in the past five years, but vehicles like the ASX and Outlander, as popular as they are, are starting to look and feel stale.
Another simple one – a seven-seat SUV.
Ford continues to dominate the sports car market with the Mustang (despite the two-star safety score!) and we can’t help but think a more exciting drive experience from the BRZ/86 would significantly boost sales for what is an otherwise impressive car.
Did we miss anything? Let us know in the comments section below.