2017 BMW Australia update with Marc Werner

BMW Australia boss confident of another great year for BMW/MINI...

2017 BMW Australia update with Marc Werner

The BMW Australia boss, Marc Werner, has again called on the Federal Government to do more to encourage car buyers to consider hybrid/electric models.

BMW has hosted Behind the Wheel at a special event in Melbourne where the head of BMW/MINI was candid about a number of issues that relate to the brands in Australia.

What got Mr Werner most passionate though was talking about getting some momentum happening in regards to alternative energy vehicles.

“It is time for some action from government,”

“We need to start doing something different and alternative energy engines (hybrid/electric) are the answer,”

“Car buyers want them and we hope that the Prime Minister can get some momentum happening in regards to this sooner rather than later.”

Mr Werner called on the government to scrap the Luxury Car Tax, saying the discontinuation of Australian car manufacturing makes it unnecessary, and said dollar incentives for EV/hybrid car buyers should be introduced.

While an investment in charging infrastructure was also on the BMW chief’s wishlist.

It wasn’t just that issue that Mr Werner addressed, here’s a snapshot of what was also discussed:


Mr Werner again confirmed that the ‘missing’ BMW SUV was coming our way and that he was very excited about its prospects here.

But there is no official word at this stage of when the BMW X2 would land in Australia.

M Division Sales

There is no doubt Australian sports/premium car buyers love the BMW M and M-enhanced cars/SUVs and Mr Werner spoke with enthusiasm about the strong increases seen by BMW M locally in recent years.

With sales jumping ahead by about 500 units per year, the BMW boss confirmed the M2 hasn’t cannibalized M3/M4 sales (as some had predicted) and that he was working hard to get more M2 vehicles into the country.

Seven Seat BMW X7

Mr Werner confirmed that the new flagship BMW SUV would arrive in Australia “probably in 2018/19”.

Other Key Topics:

  • Confirmation Speed Sign Recognition is coming to the entire BMW range
  • Arrival of Australia-only BMW M140i Performance Edition (only 60 available)
  • New MINI Countryman would launch in Australia in March
  • Plug-in hybrid MINI and BMW X3 in the pipeline
  • Confirmation the V12-powered BMW M760i xDrive is coming
  • New-gen BMW 5 Series Touring coming second half of 2017
  • Greater focus on lifting BMW i8 sales in Australia

Be the first to comment

Leave a Reply

Your email address will not be published.